The allegations are contextualized as LE SSERAFIM being used as a tool of the Japanese cultural propaganda project, “Cool Japan.” The term refers to the overall brand strategy of the nation, aiming to present Japan as an attractive country to the global audience through soft power.

Another separate set of allegations has followed with regard to LE SSERAFIM’s Coachella performance. Many netizens are now pointing out that during a segment, there was a Japanese narration at the back in Sakura’s voice while a motif allegedly resembling the rising sun flag was displayed in the background.

download - 2024-05-04T053835.298

Many rebuttals have also been made with respect to each allegation. For example, many found the likening of the music video imagery to Japanese propaganda motifs too stretched to be validated. The Japanese narrations have also always been a part of LE SSERAFIM’s concept, just like English and Korean narrations included in the mix, to highlight the different backgrounds the members come from.

Meanwhile, Source Music, the label of LE SSERAFIM, previously announced that it plans to take strict action against malicious posts propagated against the group online. But that has seemingly not affected online users, who continue putting their old content under the microscope to find HYBE’s mistakes.

Source: Nate News

LE SSERAFIM

Leave a Reply

Your email address will not be published. Required fields are marked *

(x)
(x)