Hyeri’s new movie Victory has been accused of committing sajaegi. | Mindmark The term Sajaegi, primarily heard in the context of K-Pop, usually refers to manipulating numbers to boost a project’s market performance on paper. Hyeri’s movie Victory, which was released in theaters on August 14, was recently suspected of inflating box office numbers through bulk ticket […]
LE SSERAFIM Levied With Damning “Sajaegi” Chart Manipulation Allegations
LE SSERAFIM and HYBE have been accused of manipulating sales numbers. LE SSERAFIM | Billboard On September 4, a post titled “LE SSERAFIM Turned The Switch On LOL” went viral. The post has since been viewed almost 40K times. HYBE In the post, the author uploaded a photo of LE SSERAFIM’s first week sales for […]
BTS Reportedly Will Be Investigated For “Sajaegi” Chart Manipulation, Netizens React
BTS is facing an investigation following accusations of chart manipulation. BTS | HYBE On May 21, it was reported that the Korean Creative Content Agency (KCCA), which is under the Ministry Of Culture, Sports, And Tourism, has confirmed that it has received an official complaint about BTS’s alleged Sajaegi (chart manipulation). Reports state that the […]
New Sajaegi Method? — An In-Depth Look Into ADOR Min Hee Jin’s Allegations Of HYBE Using Sajaegi For All Their Groups
During the first day of court between HYBE and ADOR‘s Min Hee Jin, Min dropped shocking news that her internal complaint letter to HYBE had included sajaegi allegations. Min Hee Jin claims that she had refused HYBE’s suggestion to bulk buy NewJeans’ albums, sparking conflict between them. Sajaegi is a term referring to bulk streams […]
Was BTS Involved In “Chart Manipulation”? Court Explicitly Mentions “Illegal” And “Sajaegi” Marketing
K-Pop’s most popular boy group, BTS, was recently involved in “chart manipulation” allegations after a past legal feud between BIGHIT MUSIC and an individual known as “Mr. A” resurfaced on online spaces. Though the company denied all accusations, Kyunghyang has reported that the judiciary and investigative authorities explicitly referred to the incident as “chart manipulation,” “illegal […]