NewJeans’ image and popularity stems from their “Y2K” concept, which sees their outfits look more casual.
Yet, a recent look for the group has come under immense fire.
On August 22, NewJeans performed at a private event to celebrate the 2024 Paris Olympics and the athletes who took part. The group was invited by the president of South Korea, and it was a special event with other stars like SEVENTEEN‘s BSS.
NewJeans performed ‘Hype Boy’ & ‘How Sweet’ at the Dynasty Hall of the Shilla Hotel in Seoul in front of 270 Olympic officials and President Yoon Suk Yeol & the First Ladyhttps://t.co/4zkZtab87q pic.twitter.com/9s3tj9LQxx
— nil ?? (@newjiram) August 22, 2024
김서영 선수님 인스타 스토리 #뉴진스 #NewJeans pic.twitter.com/F7KuLJ0GgZ
— 블루 (@bluemoon_hn) August 22, 2024
While netizens are used to NewJeans’ more casual style, many hit back that the basic t-shirts and jogging pants weren’t suitable for such a prestigious event. They seemed quite plain and simple, not really showcasing the group’s concept but looking like practice outfits.
While NewJeans has always shown a more casual and Y2K style, netizens hit back at the fact it was a prestigious event in front of important people like the president of Korea, but the members were wearing basic joggers and t-shirts. Many netizens demanded an apology from the stylist for doing NewJeans “dirty” with the looks at such a prestigious event.
what do you mean they performed IN FRONT OF THE PRESIDENT in joggers and t-shirts ? pic.twitter.com/d4o9aMvuNQ
— nati ୨୧ (@retrokki) August 22, 2024
definitely upset at Choi Yumi for their wardrobe because this is a prestigious event and you sent the girls in sweatpants and oversized tees… we need to get a formal apology out of her cause nah ? https://t.co/q6jy9Y09E3
— nil ?? (@newjiram) August 22, 2024
ik damn well ador doesnt have newjeans performing at an OLYMPIC EVENT infront of the PRESIDENT in outfits you go and get a sweet treat in at midnight pic.twitter.com/7rwUCjqEe0
— juice (@bratzmioka) August 22, 2024
choi yumi needs a break. Indefinitely. Because I know she didn’t send them to a private olympic event in front of the president and other dignitaries in fucking grey sweatpants
— Don’t say a word… (@missingmedics) August 22, 2024
It was private and also a formal event with BIG AND IMPORTANT faces, and they dressed the girls like they just came out of the practice room. @alldoorsoneroom this unserious company https://t.co/z2GpJ2NqiG
— Chericheri／(≧ x ≦)＼?? (@Phamkuromi) August 22, 2024
Although netizens understand the group’s style, the members have worn different looks that are more elegant and less casual, which would have been more appropriate for this event.
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