This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here.
Disney+’s upcoming K-Drama Knockoff, starring Kim Soo Hyun, is reportedly facing a delay following the actor’s recent controversy. Originally set for a production press conference next month with a release in the first half of the year, the series now has an uncertain schedule due to controversy surrounding its lead.
Knockoff follows a man whose life is upended by the 1997 Asian financial crisis, leading him to become a major figure in the counterfeit goods market. Kim Soo Hyun takes on the role of Kim Sung Joon, vice president of Saemmul Market, while Jo Bo Ah plays Song Hye Jung, a special judicial officer targeting counterfeit operations. With a significant budget and a second season already confirmed, the series had been generating considerable buzz.
However, recent allegations that Kim Soo Hyun was romantically involved with the late actress Kim Sae Ron when she was underage have thrown the production into uncertainty. If the issue remains unresolved, the actor may be unable to attend promotional events, and in the worst case, the K-Drama’s release could even be reconsidered. Disney Korea has responded to such speculation by stating that a final release date has yet to be confirmed.
The release schedule has not been finalized.
— Disney Korea
Amid this uncertainty, brands that partnered with Knockoff are also expected to take a financial hit. Among them is Safety Zone Korea, South Korea’s first-ever streetwear brand, which had invested in the project. CEO Park Ki Pyo expressed disappointment over the situation, stating that the company will wait for Disney’s decision before making an official statement.
As a company that values youthful energy and innovative branding, we collaborated with Knockoff in its production. However, this unforeseen scandal has disrupted the project, which is truly regrettable. We will determine our official stance after Disney releases its decision.
— Park Ki Pyo
With the future of Knockoff in limbo, attention is now on whether Disney+ will move forward with the release or adjust its plans.
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