This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here. Amid the explosive series of revelations against Kim Soo Hyun and his relationship with Kim Sae Ron, domestic and international distributors are cutting ties with Kim Soo Hyun. Kim Sae Ron’s Aunt […]
Popular Brand Fires Kim Soo Hyun As Model Just 20 Days After Signing Him
This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here. As various allegations surrounding actor Kim Soo Hyun continue, the wave of brands cutting ties with him is continuing. On March 18, 2025, Cuckoo China released a statement saying […]
Popular Brand Publicly Announces Cutting Of Ties With Kim Soo Hyun
This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here. Previously, a K-Beauty brand DINTO announced that they were looking into the situation with actor Kim Soo Hyun due to the exposé on his private life. They initially showed […]
Kim Soo Hyun’s Activities Put On Hold By Beauty Brand
This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here. With the recent allegations against actor Kim Soo Hyun and the exposé released by the late actress Kim Sae Ron’s aunt, many brands working with Kim Soo Hyun are […]
Source Music Responds To Claims About LE SSERAFIM Being Favored Over NewJeans For Brand Deals
At the height of the feud between Min Hee Jin and HYBE in 2024, it was alleged that HYBE attempted to “steal” NewJeans’ brand deal with Louis Vuitton for LE SSERAFIM. LE SSERAFIM Believed To Be “Shading” Ex-ADOR CEO Min Hee Jin In New Post As ADOR and NJZ (NewJeans) come head to head in […]
BTS’s J-Hope Wows ARMYs With His Brand New Tour Merch Items
BTS‘s J-Hope recently held a birthday livestream where he greeted fans in celebration of his special day. He received a phone call from Jimin and Jungkook, as well as a present from Jin. [Video could not be displayed] He also discussed his upcoming concert merch for his tour Hope On The Stage. Like some of […]
Popular Idol’s $685 Hoodie From G-Dragon’s Older Sister’s Brand Goes Mega-Viral
In his latest airport sighting, THE BOYZ‘s Juyeon showed up in a WE11MADE hoodie—a brand co-owned and operated by Kwon Da Mi, better known as BIGBANG G-Dragon‘s older sister. THE BOYZ’s Juyeon | @juyeon_handsome/X The “Muddy Hoodie,” on sale for $ 685 (US pricing), caught the internet’s attention as soon as his airport pictures began circulating… | we11-done.com …for its unforgettably […]
“Running Man” Actress-Turned-Entrepreneur Admits Her Brand Is Already Struggling
In December 2024, actress Song Ji Hyo officially launched her lingerie and fragrance brand, Nina.Ssong, with the sexiest photoshoot that showed off all her hard work building the business. Actress Song Ji Hyo | @_nina.ssong_/Instagram Two months in, though, things are not going too well for the actress-turned-entrepreneur—said her Running Man teammates. In the latest episode of […]
ITZY’s Lia “Stole” Yeji’s Fringe And The Result Birthed A Brand New Era In Her Visuals
ITZY‘s Lia has rocked all kinds of unique hairstyles over the years. However, she has yet to try full blunt bangs — until one fateful day! Your browser does not support video. During the behind the scenes of “Cheshire,” she tried out the bold look for herself and was met with great results. Your browser […]
BLACKPINK’s Jennie Surprises Netizens With Her Brand New Look
BLACKPINK‘s Jennie just switched up her makeup look and netizens are loving the change! Previously, we’ve seen Jennie rocking a saturated pink look that focuses on vivid blush and lips and a light skin tone. [Video could not be displayed] She also often wears color contacts to create a doll-like effect. However, her newest makeup […]
BLACKPINK’s Rosé Denies Speculations Of New Brand Endorsement
Earlier, it was reported that BLACKPINK member Rosé was signed by a popular Korean fried chicken brand as its new model. But hours after the initial reports, the idol denied them all. Rosé | @roses_are_rosie/Instagram According to the reports, Rosé was selected by the brand bhc, well known for its “bburinkle” chicken, to be its new […]
BLACKPINK’s Rosé Lands New Brand Endorsement, Triggers Unexpected Reactions
On December 10, 2024 (KST), it was announced that the Korean fried chicken brand bhc, well known for its “bburinkle” chicken, has signed with BLACKPINK member Rosé as its new model alongside actor Hwang Jung Min and table tennis medalist Shin Yu Bin. bhc’s “bburinkle chicken” | @bhc_chicken_official/Instagram IT Chosun’s exclusive report explained that bhc and Rosé […]
Jung Woo Sung Allegedly Avoided Brand Deals This Year To Avoid Scandal Repercussions
Actor Jung Woo Sung, previously known for his sincere and approachable image, has recently found himself in massive controversy after being revealed to be the father of model Moon Gabi‘s newborn. | Netflix Following Jung’s announcement that even though he would take responsibility and help raise the child, he would not be marrying Moon, he […]
ILLIT’s Brand Film For Comeback Sparks Divided Opinions Due To Use Of Japanese
ILLIT recently released a brand film for their comeback, I’LL LIKE YOU. The girls talked about each of their dreams in the video. Moka dreamed about being larger than life. Iroha dreamed of being a boxer. Minju experienced sleep paralysis. Wonhee dreamed of freedom atop an eagle. Yunah talked about how she feels better after […]
Popular Brand Under Fire After Employee Leaks Inappropriate Photos Of SEVENTEEN’s Mingyu
Recently, the French luxury brand L’Occitane posted an official apology regarding the unacceptable actions of an employee. Previously, a staff member posted photos they took of SEVENTEEN’s Mingyu during his commercial shoot on their personal account. They posted a bunch of photos, even ones with more exposure. (Fans added the gray blocks to protect Mingyu’s […]
Prada Beauty Announces Its First Ever Korean Brand Ambassador
Prada Makeup and Fragrance, a branch of the luxury beauty brand Prada Beauty, has just announced its new brand ambassador from South Korea. On August 1, KST, the brand revealed that actress Kim Tae Ri has been chosen as the new muse of Prada Makeup and Fragrance, teasing more promotional activities ahead. The announcement was […]
Upcoming 5th-Gen Girl Group Has 10 Brand Deals Lined Up Before They Even Debut
Months ahead debut, one upcoming rookie girl group already has a staggering 10 potential brand advertisements lined up! The group in question is MADEIN, set to debut under 143 Entertainment later this year. Shortly after all seven members were revealed on social media today, the agency’s CEO took to Instagram to reveal all in a story post: the […]
Boycotted Brand Disappears From Red Velvet Seulgi’s Vlog Following Backlash
Following widespread backlash on social media, clips of Red Velvet‘s Seulgi showing a boycotted brand have been removed from her most recent vlog. Earlier this week, a new episode of Seulgi’s “Vacation Life” series on her personal vlog channel, Hi Seulgi, sparked mass disappointment from K-Pop fans. Towards the video, which showed Seulgi’s culinary activities in Kaohsiung following […]
Red Velvet’s Seulgi Faces Criticism For “Advertising” A Boycotted Brand On Her Personal Channel
Red Velvet‘s Seulgi is facing scrutiny after showing a boycotted brand on her personal YouTube channel. Red Velvet’s Seulgi Seulgi runs her own YouTube channel, 하이슬기 Hi Seulgi, where she shares videos of her activities, including her program Seulgi’s Vacation Life. The channel was first launched in February 2024, allowing fans to see the idol more […]
Top Actress Goes Viral For “Promoting” Ex-Husband’s Brand
An online community post is a hot issue in Korea all because of a single Instagram story by top actress Go Hyun Jung! In the photo, she is holding a Starbucks drink with a surprised face. | atti.presents/ Instagram It’s so good?? Starbucks. — Go Hyun Jung For those that might not be familiar, Go […]
NMIXX’s Lily Praised For Highlighting Pro-Palestine Brand During Recent Public Appearance
NMIXX’s Lily is going viral for her airport outfit. Lily | Namu Wiki While traveling for a recent schedule, the NMIXX member was spotted at the Gimpo airport. She was sporting a graphic T-shirt, light-washed jeans, and a baseball cap. Her oversized black cross-body bag finished the street-style outfit like a cherry on top. Lily’s […]
Koreans React To A Brand Releasing “Inclusive” Shades Of Dark Foundation
South Korean makeup brands are widely known for not having an “inclusive” range of shades. This is mostly because most Korean brands are not big enough to target a wider global audience, choosing to focus on local markets or East Asian markets. While more global brands have tried to be more inclusive in their shade […]
BLACKPINK’s Jennie Hit With Plagiarism Accusations Over Her Brand Gentle Monster
BLACKPINK Jennie‘s glasses brand, Gentle Monster, recently released a new eyewear collection called JENTLE SALON. The collection features her adorable capybara mascot as well as other cute bows, hearts, and stars accessorizing the glasses. However, the collection has been hit with plagiarism accusations from — allegedly — jewelry brand YVMIN. According to the rumors, YVMIN shared posts and […]
Fashion Brand Auctions Out Stray Kids’ Used Clothing, Publicly Apologizes After Severe Backlash
A brand that worked with Stray Kids is now under fire for auctioning out their clothes. [Video could not be displayed]Stray Kids in a shoot for SLBS SLBS is a fashion and accessories company that has released multiple products in collaboration with Stray Kids. Last month, they announced that they will be holding fanmeeting with […]
LE SSERAFIM Kazuha’s Recent Dating Rumors Accidentally Prove Her Brand Power
Recently, LE SSERAFIM member Kazuha found herself embroiled in a dating rumor. Kazuha On April 3, a Japanese media outlet, Shūkan Bunshun, published a report claiming that she was in a relationship with &TEAM’s K. K | Wikitree The outlet published some pictures of Kazuha, claiming they were from the day she joined K for […]