Recently, some disturbing photos of a billboard featuring a fifth-generation girl group surfaced online, leaving many in shock. The group in question is QWER, a freshly-debuted quartet under 3Y Corporation and Tamago Production. On August 24, KST, users on Korean online communities came across photos of a large group poster of 3Y covered with paint. […]
Was BTS Involved In “Chart Manipulation”? Court Explicitly Mentions “Illegal” And “Sajaegi” Marketing
K-Pop’s most popular boy group, BTS, was recently involved in “chart manipulation” allegations after a past legal feud between BIGHIT MUSIC and an individual known as “Mr. A” resurfaced on online spaces. Though the company denied all accusations, Kyunghyang has reported that the judiciary and investigative authorities explicitly referred to the incident as “chart manipulation,” “illegal […]
K-Netizens Divided on The Marketing Strategy For (G)I-DLE’s “Wife”
Most recently, K-pop girl group (G)I-DLE pre-released the single “Wife” and raised expectations for the new album. However, the lyrics received criticism from K-Netizens and were later deemed unfit for broadcast. CUBE Entertainment changed some of the song lyrics to be deemed appropriate for public broadcast. Recently, an online community board discussed whether or not this was the proper marketing strategy for […]